10 Tips to Keep Your Content Marketing Ideas Fresh

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10 Tips to Keep Your Content Marketing Ideas Fresh

10 Ways to create unique content when you’ve run out of ideas.

Running out of ideas to create happens to all of us. You get writer’s block and simply can’t come up with anything new or interesting, especially when you have to produce engaging content for your blog or content ideas for Facebook. You want to maintain a high level of quality, yet for some reason, aren’t getting the proper inspiration. Don’t let a temporary lack of ideas discourage you. If you’re suffering from content creator’s block, here are some ideas on how to help get back in the flow and keep your content marketing ideas fresh.

1. Don’t Call in Sick: Show Up

Pablo Picasso once said: “Inspiration exists; it just has to find you working.” While inspiration may not come easy at first, you shouldn’t let that get in the way of other important tasks before you. So don’t play footy or goof around: sit yourself down and get to work. You sometimes have to take the plunge, head first, in order to get started. These tips can help you get started and while you might be frustrated at first, keep in mind that along the way you’ll eventually come up with some new and inspiring content.

2. Organize Your Time with a Content Calendar

We’ve already discussed how to create a content calendar, so be sure to refer to that specific post for additional information; you can download our free template here! A content calendar will give you the incentive to help organize all upcoming posts. Having goals and deadlines can be a valuable tool, and in essence force you to put your brain into overdrive and help you find some inspiration.

3.  Create Recurring Columns

Stuck for ideas? Try writing a column. Creating a weekly or monthly feature will give you food for thought and enable you to come up with several ideas for a recurring column or blog. Setting this type of goal will ensure that you have a foolproof plan for recurring content. Other types of articles such as product reviews or profile pieces will also add some variety to your workload.

4. Research: A Good Source of Inspiration

You’re never too old to learn. Research can be part of your daily agenda and it can definitely come in handy, especially when you’re lacking any inspiration. Take the time to not only come up with new ideas, but to research your company’s history, and learn more about products and services…you may actually find some neat info to inspire some exceptional content. When you come across blogs that great for inspiration or ideas then add them to an RSS reader such as Feedly or alternatively a tool like Evernote is a must have to capture, tag and share all those great concepts.

5. Ask for Assistance

Never be afraid to ask for help or guidance, especially if you’re struggling for ideas. You may need a fresh perspective, so ask around if you’re stuck. Take the time to speak with your colleagues about their roles in the company, or even better, get some perspective from customers, especially if they’re a fan of your products. Encouraging participation from co-workers and outsiders can be a big boost to your creativity, and their participation will help in promoting your products and company.

6. How a Notebook can Help

Don’t laugh, but a pad, a pen, any kind of writing implement, including an actual notebook is a valuable tool, especially when ideas pop into your head when you least expect it. Have something to write with at all times…just stick it in your back pocket and when the mood hits you, you’re all set to jot it down and expand upon it later.

7. Create by Using Other People’s Content

It’s somewhat unethical to copy and paste directly from another source, yet, compiling information from other sources can work as a form of inspiration. You can use content curation to really speed up the process of finding and writing articles on the web; for example, you can create a blog post on SEO using elements from other sources, but if you’re quoting directly, then be sure to give credit where it’s appropriate.

8. Recycling From Other Outlets

Hit a dry patch? You can always go back through your previous posts and related materials to mine for new content. Maybe you’ve done a presentation down the line or prepared promotional material for marketing purposes? Why not review them and see what you can use in order to restructure new content? You’ll be amazed at what you’ll find.

9. Avoid Overkill by Splitting Things Up

Sometimes you can overcome writer’s block and find yourself on a roll. However, you run the risk of overwriting, or having too much content. Your average blog post should run around 600-700 words in length…but equally writing a cornerstone piece of content that is useful, entertaining, convincing or educational can deliver stellar results.  You can always split a long post into into two parts and build some suspense. This will give readers enough time to absorb the first part, so that they’re ready for the second half when it appears at a later date. In return, they won’t feel so overwhelmed and will find your information useful.

10. Occupy Yourself with Other Activities

Still struggling for an idea? Clear your head! Get up, go outside and take a walk. Or watch a movie or listen to some music. Even better, find some sort of activity that will take your mind off things for a while. We often think too hard when grasping for ideas, so finding another outlet will distract you and help you clear your head, giving you potential opportunities to eventually come up with something when you least expect it.

So, don’t worry if you’re feeling creatively deprived…it happens to the best of us. Always think of yourself as a professional and not an amateur and that writer’s block is just a temporary setback that can be conquered!

11. Bonus Step – Dive into Webmaster Tools

Google Webmaster tools can uncover a wealth of topic ideas based on the  inbound search terms used to find your content in search engines.  If you don’t have it setup then stop what you’re doing and get it done! It should only take 10 mins if you have FTP access to your website, domain registrar or website CMS. Every blog or webpage you publish throws a net out to potential searches and the Search Queries tab on Webmaster tools catches all the keywords being used to find your website. I highly recommend scanning through these on a regular basis to see what gold nuggets you come across that will help spur ideas for fresh content with high commercial intent.

Questions? Comments? Share your thoughts below!

Adam Wallace
Adam Wallace
Adam Wallace is the founder of Content First and has dedicated the last 5 years to helping business' design & implement effective marketing strategies. With a background in corporate business optimisation and a natural aptitude for imparting knowledge, Adam has presented to 100's of tourism operators across Australia on topics such as web strategy and content marketing
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  • Dana
    Reply

    Great tips Adam. With the ever changing digital world of content you really need to be on top of the game. Your tips could be used today and will still be extremely useful and relevant in 12 months. Dana

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