Analytics and Data One Pager

Make data driven decisions based off facts

Your resource is ready!

Oops! Something went wrong while submitting the form.

“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”

Marketing Manager

what's inside

  • What is analytics and data measurement
  • Relevant roles for data & analytics
  • Important lingo in this field
  • Top of the Funnel metrics
  • Middle of the Funnel metrics
  • Bottom of the funnel metrics
  • An overview of our Data & Analytics certification


If your business is running without the full benefit of a well-run data and analytics program there is usually one of two issues:

1. You don’t know what to measure and/or don’t have time or resources to measure it if you did. As a result, you measure nothing and make business decisions with “gut instinct.”

2. You measure everything and are overwhelmed with an avalanche of data. As a result, business decisions aren’t made due to “analysis paralysis.”

As with most things, the optimal level of access to data is somewhere in the middle. Whether it’s a lack of data or a glut, you’re organization needs to organise its metrics into two groups:

i. Key Metrics - A small number of metrics that are critical to meeting business goals. These metrics are monitored regularly.

ii. Drill-Down Metrics - A larger number of metrics that are only analyzed if a Key Metric changes significantly. These metrics are granular in comparison to the Key Metrics they are associated with.

get the guide now