Content Marketing One Pager

Learn how to execute a “full funnel” content strategy to create loyal customers

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“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”

Marketing Manager

what's inside

  • What is Content Marketing?
  • Relevant roles for Content Marketing
  • Important lingo in this field
  • Key metrics to measure for Content Marketing
  • An overview of our Content Marketing certification


For an ice-cold prospect to become a customer they will need to travel through three stages:

1. Awareness – The prospect must first become aware that there is a problem and that YOU or your organisation have a solution for it.

2. Evaluation – Those that move through the Awareness Stage must now evaluate the various choices available to them, including your competitor’s solutions.

3. Conversion – Those that move through the Evaluation Stage are now at the moment of truth — purchase.

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