“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”
For an ice-cold prospect to become a customer they will need to travel through three stages:
1. Awareness – The prospect must first become aware that there is a problem and that YOU or your organisation have a solution for it.
2. Evaluation – Those that move through the Awareness Stage must now evaluate the various choices available to them, including your competitor’s solutions.
3. Conversion – Those that move through the Evaluation Stage are now at the moment of truth — purchase.