Customer Value Optimization One Pager

Learn the 5 stage process to maximise customer value

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“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”

Marketing Manager

what's inside

  • What is Customer Value Optimization?
  • Relevant roles for Customer Value Optimization
  • Important lingo in this field
  • Key metrics to measure for Customer Value Optimization
  • An overview of our Customer Value Optimization certification


The goal of marketing is to create a predictable system that can acquire customers, monetize those customers and bring them back to buy again and again. To do that, your marketing must follow the structure and sequence humans have used for millenia to develop normal, healthy relationships. Too often we use our marketing to “propose marriage” to a prospect we’ve just met. When we intentonally structure our marketing to move a prospect seamlessly and subtly toward a great product or service, we win.

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