“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”
The goal of marketing is to create a predictable system that can acquire customers, monetize those customers and bring them back to buy again and again. To do that, your marketing must follow the structure and sequence humans have used for millenia to develop normal, healthy relationships. Too often we use our marketing to “propose marriage” to a prospect we’ve just met. When we intentonally structure our marketing to move a prospect seamlessly and subtly toward a great product or service, we win.