Email Marketing One Pager

Email marketing consistently generates the highest ROI of any marketing activity

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“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”

Marketing Manager

what's inside

  • What is Email Marketing?
  • Relevant roles for Email Marketing
  • Important lingo in this field
  • Key metrics to measure for Email Marketing
  • An overview of our Email Marketing certification


Every email your business sends will fall into one of these three categories:

1. Transactional Email - Emails sent containing information about a transaction or a process such as shipping notifications, purchase receipts and support tickets. According to Experian, the average revenue per transactional email is 2X - 5X higher than standard bulk email. Most marketers are underutilizing this type of email.

2. Relational Email - Any email that follows through on a promise made to a subscriber including new subscriber welcome emails and newsletters containing valuable content.

3. Promotional Email - Emails sent to generate leads or sales including sale announcements, webinar or event announcements and new product releases.

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