Optimization and Testing One Pager

Move the needle in your business by testing what really matters

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“We have seen exceptional growth in lead generation and traffic to our site has never been better!”

Head of Marketing

what's inside

  • What is Optimization and Testing?
  • Relevant roles for Optimization and Testing
  • Important lingo in this field
  • Key metrics to measure for Optimization and Testing
  • An overview of our Optimization and Testing certification
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When a website visitor takes a desired action, it is called a conversion. Common conversions on a web page are: filling out a lead form, adding a product to a shopping cart, or registering for a webinar.

Conversion Rate Optimization (CRO) is a process designed to intentionally increase the number of conversions on your website or on a specific web page. A well-designed CRO program is comprised of an 8-step process:

Step 1: Identify Goals

Step 2: Gather Data

Step 3: Analyze Data

Step 4: Create Hypothesis

Step 5: Design Variants

Step 6: Implement Tech

Step 7: Test

Step 8: Analyze Results


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