Optimization and Testing One Pager

Move the needle in your business by testing what really matters

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“We have seen exceptional growth in lead generation and traffic to our site has never been better!”

Michael

Head of Marketing

what's inside

What is Optimization and Testing?
Relevant roles for Optimization and Testing
Important lingo in this field
Key metrics to measure for Optimization and Testing
An overview of our Optimization and Testing certification
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WHAT YOU WILL LEARN

When a website visitor takes a desired action, it is called a conversion. Common conversions on a web page are: filling out a lead form, adding a product to a shopping cart, or registering for a webinar.

Conversion Rate Optimization (CRO) is a process designed to intentionally increase the number of conversions on your website or on a specific web page. A well-designed CRO program is comprised of an 8-step process:

Step 1: Identify Goals

Step 2: Gather Data

Step 3: Analyze Data

Step 4: Create Hypothesis

Step 5: Design Variants

Step 6: Implement Tech

Step 7: Test

Step 8: Analyze Results

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