Social Media Marketing One Pager


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“We have seen exceptional growth in lead generation and traffic to our site has never been better!”

Head of Marketing

what's inside

  • What is Social Media Marketing?
  • Relevant roles for Social Media Marketing
  • Important lingo in this field
  • Key metrics to measure for Social Media Marketing
  • An overview of our Social Media Marketing certification


Social media marketing is made up of four equally important parts:

1. Social Listening – Monitoring and responding to customer service and reputation management issues on the social web.

2. Social Influencing – Establishing authority on the social web, often through the distribution and sharing of valuable content.

3. Social Networking – Finding and associating with authoritative and influential individuals and brands on the social web.

4. Social Selling – Generating leads and sales from existing customers and prospects on the social web.

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