“We have seen exceptional growth in lead generation and traffic to our site has never been better!”
Social media marketing is made up of four equally important parts:
1. Social Listening – Monitoring and responding to customer service and reputation management issues on the social web.
2. Social Influencing – Establishing authority on the social web, often through the distribution and sharing of valuable content.
3. Social Networking – Finding and associating with authoritative and influential individuals and brands on the social web.
4. Social Selling – Generating leads and sales from existing customers and prospects on the social web.