The word on the web lately is Google’s impending update to its search algorithm set to roll out on 21 April. The update will include mobile-friendliness as one of Google’s ranking criteria, [...]
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There are 7 stages to creating a powerful marketing machine that works in harmony to deliver a steady flow of ‘A class’ leads to your business and it starts with your best client:
Think of your best client. Imagine having 10 or 100 more of them. The first step is to create a target persona to use as a laser focus on the 20% of clients which generate 80% of your revenue. Once you have them in your sights we help you tap into their buying drivers. There are 5 drivers that influence decisions and actions. They are; The drive to acquire, bond, learn, defend or feel. Which one is triggering your best customer to buy from you?
Take a look at your website home page. Is the copy all about you and what you’re offering? By switching the focus to address the problem of your ideal client you will stand a better chance to emotionally connect and position your business as the best answer. Competitive research can also accelerate your positioning and ensure you leave no stone unturned.
Where are your ideal clients? Are they even aware they have a problem you can solve? For example if you’re in the business of security systems then they may be searching Google to solve their problem. Alternatively if you’re in the business of business coaching your prospects may not even know they have a problem that needs solving making Facebook a great option to quickly generate demand.
Once we have identified which channel is the best option to target ‘A class’ leads we generate traffic using strategies such as Content Marketing, Search Engine Optimisation (SEO), PayPer Click Advertising (Google AdWords), Facebook Ads, Google Plus Local, Mobile Marketing all of which are designed to capture attention and entice the user to click through to your landing page. Not everyone is ready to buy so you need a Plan B and that plan is lead nurturing which will build your credibility and their trust. Trust drives revenue.
As your ideal leads start to flow from your organic or paid marketing campaigns they should be greeted by a targeted landing page that immediately creates the gap between where they are now and where they want to be. Offer something of value to help them bridge that gap. This offer (lead magnet) could be a guide, video, checklist, cheat sheet, webinar etc and is designed to capture their email and establish your authority.
The goal of the strategy call is to provide you actionable recommendations that will result in more ‘A Class’ leads and higher conversion rates across your sales funnel. This FREE no-obligation call is to help you identify your top opportunities to increase revenue and profit. We’re great listeners. We want to hear your challenges and determine how we can help.
- Adam Wallace | Digital Marketing Strategist at Content First