Email Marketing explained in 2 minutes:
Our digital growth guide to scaling your business fast.
What is their desired end state? What do they want to HAVE, FEEL, or how do they want to be SEEN by others. Do you need to educate first? This crucial understanding drives your entire funnel messaging and email strategy.
Our secret weapon. We use proven direct response copy to connect with the prospect and drive conversions. Our copywriters will pack each email with persuasive power that compels the reader to take action and move down your sales funnel.
We integrate email campaigns into your CRM or marketing automation platform so that your lead nurturing, sales support, customer onboarding, reviews and referral campaigns are 100% automated. For every $1 spend on email, the average ROI is $44.25 (Exact Target).
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We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.
We incorporate Email Marketing in conjunction with a cross-channel approach. We often match Email Marketing with CRM Setup, Lead Generation Advertising Campaigns Management, Sales Funnel Development, and Reputation Management to maximise results.
We have a cross discipline team of digital strategists, copywriters, conversion specialists, CRM experts and analytics nerds who will all be working on your account.
We have experience writing across the whole Customer Journey, from lead nurture, to sales support, to product launches, to customer onboarding, to upsells and cross sells, to email newsletters, to review and referral campaigns.
We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
We offer a free Email Marketing audit against industry best practices to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
Email is STILL the most effective channel in digital marketing today. When used effectively, it delivers dramatic ROI.We sent this campaign out February 28th, with the following results:
19% open rate
11.2% click through rate
Over $75,000 in revenue generated
We mailed this email campaign on the 13th of March:
Email is delivering big time for our tourism client.
From 1 campaign we have driven 601 new sales leads with a value to the business of $88,450.
Email holds the 2nd place in marketing channels by volume of conversions (behind paid search) in this 2 month period, but it is by far the most efficient:
Email conversion rate: 56.50%
Site wide conversion rate: 18.33%
Best of all, the client is paying cents to mail out to thousands of users in their database!
Our client is a provider of boutique early learning with 16 centres around the country.
Using our custom developed Active Campaign CRM, we have automated their enrolment process:
Enquiries tracked back from source of marketing (Adwords, Facebook, SEO, etc.)
Book a Tour email process
Tour missed follow up email
Registration form email process
Enrolment form email process
Enrolment registered
This allowed us to map their enrolment funnel to give the business executives a clear view of their sales funnel and incoming enrolments.
Having automations and templates in place has conservatively saved each Centre 4 hours per week (4 x 16 centres x 4 weeks = 256 hours per month) in SAVED labour costs and increased productivity.
Automations drive the entire enrolment process
Email templates save centre managers hours of time each week
Lastly we built a proprietary data warehouse using Google Big Query to link online marketing campaigns with offline enrolments tracked through the CRM.
This gives a clear link from marketing to sales, and provides a Cost per Enquiry and Cost per Enrolment in real-time, with data filterable by Centre.
Get new prospects to know your business
Introduce your company. Tell your story. Share your mission statement and vision.
Get new prospects to like your business
People buy from people they like. Connect with prospects. Share stories. Agitate their problems. Give value with your best content. Show your process and personality.
Get new prospects to trust your business
Research suggests that it takes up to 7 exposures before consumers develop trust with a company. Prove your expertise. Go into details. Share case studies, testimonials and customer success.
Make a low risk intro offer
Give your customer a way to try you out that’s very low risk. You could offer a sample or low priced product under $10. You could offer a free consultation or product demonstration. The goal here is to get them to invest cash or time to commit to the relationship.
Make your core offer
Sell in your core service. Fulfil the service. Delight new customers with a quality onboarding experience. Cover financial details they need to know.
Upsell and cross sell
Now that you’ve won a new customer and delivered your core service, it’s time to maximise your profit. Cross sell other products and services. Offer customer only sales. Upsell to high value offer. Enrol customers in a customer only newsletter.
Get positive reviews online
Use an automated process to request feedback from customers. Happy customers get asked to leave a review online, unhappy customers get asked for private feedback on how your team can improve.
Encourage customers to become active promoters
Review results with clients. Introduce partner offers. Ask for referrals.
”Companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost”. “For every $1 spend on email marketing, the average ROI is $44.25” (Exact Target).
The purpose of Email Marketing is to assist in in sales generation, so it fits into the Make More Sales stage of your customer acquisition funnel:
Digital Strategy
Sales Funnel Design
Analytics & Reporting
Facebook Advertising
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
Local Search Optimisation
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
Content Marketing
Lead Magnets
Reputation Management
CRM & Marketing Automation
Email Marketing
Sales Copywriting
Q. Can your work with my existing email marketing platform?
A. Yes! We can build email marketing sequences in any CRM or marketing automation that you are using.
Q. Do you design and write copy for the emails?
A. Yes! We both write, design and setup emails ready for production.
Q. How often should I send out a newsletter?
A. At least monthly! Email remains to be the most efficient channel. And when it costs cents to mail out emails, you should be staying in front of your database regularly.
Q. Do you work with any niche?
A. Yes! We can create email marketing campaigns for any niche. We currently don’t take clients in any niches you would deem unethical, such as tobacco, violence or weapons, get rich quick schemes, etc.
Q. What if the topic I require is specialised?
A. One of three things can happen. 1) We reach out to our network of writers with experience in your specialised field. 2) We ask you to provide our team with specialised content 3) We interview you to capture your insights in your area of expertise.
Q. Why would I consider switching to a CRM like Active Campaign over say MailChimp?
A. We became a partner with Active Campaign because it handles BOTH marketing automation AND provides a sales CRM. It features marketing campaign attribution, an open API, and powerful features with an easy to use interface, at a cost efficient price. MailChimp on the other hand, is mostly just a marketing automation platform.
Q. What systems do your email templates / designs support?
A. We use industry best practice templates as the basis for our designs. As such, your emails will render in all modern email clients, and ond all devices.
Q. What do you need from me to get started?
We will ask you to complete a briefing document and / or attend a strategy call to brief our team on the objectives and strategy of your email marketing campaign.
Q. Will you integrate the my newsletter subscription into my website?
A. Yes, we can create an email newsletter subscription box for your website.
Q. I get an average of 20% email open rates is this ok?
A. Depends on the industry, list and type of email you are sending. We’d be happy to review your email newsletter performance and make recommendations.
Q. Are there different types of email sequences?
A. Here’s a list of the common types of email sequences we write:
Lead nurture sequence
Engagement sequence
Conversion sequence
Onboarding sequence
Abandoned cart sequence
Renewal sequence
Event sequence
Follow up sequence
Upsell / cross sell sequence
Review / feedback sequence
Referral sequence
Q. How many emails would I require for a typical nurture sequence?
A. It really depends on the sequence, but most start from 3 emails and go up from there.
Q. Are you emails optimised for mobile?
A. Yes! Every email will be optimised for mobile devices.
Q. How do you test the email templates?
A. We use testing platforms within our email marketing platforms to check across devices. Plus, the team send test emails and check on all devices. We can also send test emails to you for your approval before we go live!
Q. What’s the turnaround time?
A. It depends on the size of the email nurture sequence, however most sequences we can get written in 10 business days, then another 2-3 days for setting up the design and building them in your email marketing platform.
Q. Do I need to provide images or will you source them?
A. We can always source stock images, but real, authentic images from you and your team in action often produce a far better end result.
Q. What is your refund policy?
A. We do not offer refunds on email marketing campaigns. Our team puts in considerable work into the research, planning and strategy phase. You will be heavily consulted and have the opportunity to provide input before we ever put pen to paper. Our goal is to get it right the first time, however we offer unlimited revisions to ensure you are 100% happy (goodwill policy applying).
Q. Can you make the changes / improvements on the designs if needed?
A. Yes! We offer unlimited revisions to ensure you are 100% happy (goodwill policy applying).
Our team are certified in Digital Marketer's methodology:
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