Experience what a real marketing strategy
can do for your business.

98% of website visitors don’t take action. Stop the waste and feel the exhilaration of a powerful digital marketing strategy delivering clients that are already sold.

Learn how to get more leads and sales with a free strategy call

45 mins of pure value on how you can generate more leads or convert more traffic. Get clarity today.

Explore some of the results we have delivered

Increase In Leads
Google AdWords
An industrial client has been enjoying a steady stream of 80-100 leads every month generating $176K of quotes from AdWords. We took over from a previous agency, reduced the cost per conversion by 58% while boosting the leads by 650%.
In Quotes
Facebook Ads
A tourism client experienced a solid 6 month Facebook lead generation campaign that in just 30 days resulted in unique online quotes totaling up to $450,000! Needless to say we will be running this campaign again!
Lift in Revenue
New Digital Strategy
A tourism client has reported a 10% lift in revenue after we implemented a digital strategy. The action plan included a website redevelopment, blogging and social media strategy..
More Conversions
Google AdWords
This client felt their agency had lost momentum with their AdWords account and asked for help. Help we did by lowering their cost per conversion by 84% and increasing their conversions by 297%. They were pleased they didn't accept status quo!
Content First's 7 Step Lead Generation Formula

Our lead generation formula delivers results you can bank

There are 7 stages to creating a powerful marketing machine that works in harmony to deliver a steady flow of ‘A class’ leads to your business and it starts with your best client:

  1. Identify your ideal prospect
  2. Position the problem (not the product)
  3. Locate your ideal audience
  4. Attract your ideal audience
  5. Capture their email
  6. Build trust and nurture
  7. Convert to a sale

Our 7 step formula flows like this:


Identify your ideal prospect

Think of your best client. Imagine having 10 or 100 more of them. The first step is to create a target persona to use as a laser focus on the 20% of clients which generate 80% of your revenue. Once you have them in your sights we help you tap into their buying drivers. There are 5 drivers that influence decisions and actions. They are; The drive to acquire, bond, learn, defend or feel. Which one is triggering your best customer to buy from you?


Position the problem

Take a look at your website home page. Is the copy all about you and what you’re offering? By switching the focus to address the problem of your ideal client you will stand a better chance to emotionally connect and position your business as the best answer. Competitive research can also accelerate your positioning and ensure you leave no stone unturned.


Locate your audience

Where are your ideal clients? Are they even aware they have a problem you can solve? For example if you’re in the business of security systems then they may be searching Google to solve their problem. Alternatively if you’re in the business of business coaching your prospects may not even know they have a problem that needs solving making Facebook a great option to quickly generate demand.


Attract the audience

Once we have identified which channel is the best option to target ‘A class’ leads we generate traffic using strategies such as Content Marketing, Search Engine Optimisation (SEO), PayPer Click Advertising (Google AdWords), Facebook Ads, Google Plus Local, Mobile Marketing all of which are designed to capture attention and entice the user to click through to your landing page. Not everyone is ready to buy so you need a Plan B and that plan is lead nurturing which will build your credibility and their trust. Trust drives revenue.


Capture their email

As your ideal leads start to flow from your organic or paid marketing campaigns they should be greeted by a targeted landing page that immediately creates the gap between where they are now and where they want to be. Offer something of value to help them bridge that gap. This offer (lead magnet) could be a guide, video, checklist, cheat sheet, webinar etc and is designed to capture their email and establish your authority.


Build trust

Once you have their email you can continue to deliver value through strategic content on autopilot designed to nurture the lead into a prospect. These emails are designed to get the lead to know, like and trust you.



By this stage your prospect should see you as credible, desire what you can offer, see value in what you do and have a level of trust in you. Then as if by magic they will take action. No sales talk required, simply confirm you can solve their problem. They are already sold.

These valued clients trust Content First to deliver results

Get started with a FREE online marketing strategy call

The goal of the strategy call is to provide you actionable recommendations that will result in more ‘A Class’ leads and higher conversion rates across your sales funnel. This FREE no-obligation call is to help you identify your top opportunities to increase revenue and profit. We’re great listeners. We want to hear your challenges and determine how we can help.

Adam Wallace | Digital Marketing Strategist at Content First

From the Blog

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