WE HAVE EXECUTED

HIGH GROWTH DIGITAL STRATEGIES

FOR OVER 30 INDUSTRIES

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THE DOUBLE YOUR BUSINESS BLUEPRINT:

Our digital growth guide to scaling your business fast.

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“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”

“We have seen exceptional growth in lead generation and traffic to our site has never been better!”

Real Estate

Education

Consulting

Tourism

Retail

Investing

Information Technology

Saas

Technology

Trades

Property Investment

Dental

Physiotherapy

Psychology

Apps

Financial Planning

Childcare

Property

Finance

Health & Fitness

Events

Equity Partners

Pest Control

Roofing

Industrial

Digital Products

Accounting

Hotels

Vehicle Servicing

Membership Programs

Real Estate

Commercial Cleaning

Manufacturing

CONTENT FIRST’S 4-STAGE

GROWTH DRIVEN DIGITAL MARKETING

FRAMEWORK

1. PLAN TO WIN

Strategic planning to market your business in only the right channels

Growth objectives mapped to performance KPIs (we’re only successful if we’re getting you results)

Phone tracking and Google Analytics setup to correctly measure marketing campaign effectiveness

Full funnel reporting (know your Cost per Enquiry, Cost per Sale, Conversion Rate from Lead to Sale)

Executive At-a-Glance Realtime Dashboard reporting across digital channel

2. reach more people

Google Adwords campaigns linked to high conversion landing pages that converts visitors into leads

Facebook Ad campaigns that create awareness for local prospects AND drive enquiries

Local SEO campaigns that get your business ranked at the top of Google’s SERPs and Google Maps searches

Social Media management that grows your audience and engages with local customers (providing sales support and customer care)

3. drive more leads

Conversion optimised websites and landing pages integrated right into your CRM

Build trust with reputation management that creates undisputable positive word of mouth about your business on Google and Facebook

Convert fast with on-site chat to capture prospects ‘just checking you out’ and convert them into sales opportunities

Content Marketing to engage with new prospects and existing customers to build trust and increase retention

4. make more sales

CRM solution that integrates to your website and Call Tracking to capture all leads and measure your Sales Pipeline

Automated lead nurturing campaigns to build trust with your leads

Track the source of leads into sales to measure the effectiveness of marketing campaigns

Net Promoter Score (NPS), customer review and referral campaigns automated

Get a proposal for a digital strategy that works:

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case study

Over 160 Positive Reviews Catapults Our Client To The Top Of Google’s Map Results

“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”

mark
CEO of client in an Industrial Industry

Our client now enjoys position #1 ranking (the top 2 are Ad placements, 1 of which is our clients) in Google Maps for the market’s #1 competitive keyword.

In months our Reputation Management Solution has allowed our client to quickly build over 160 positive reviews online:

  • 60 reviews of Google with an average review score of 4.9

  • 73 reviews on Facebook with an average review score of 4.8

Which business do you think our client’s prospects will choose? Our client with 160+ ecstatic customer reviews, or their competitor with 2 reviews and a rating of 3/5 stars?

  • Every month they recieve free traffic from Google while competitors pay over $10 per click for many of these keywords

case study

Conversion Landing Pages Achieve 14% Conversion Rate On Cold Traffic (vs. Site-Wide Average 3%)  for Industrial Client

Our client wanted to increase the percentage of visitors into enquiries, especially from paid traffic sources such as Facebook and Google Adwords.

Last year their site-wide conversion rate was 3% (website session to enquiry).

To boost their conversion rates, we implemented 8X highly optimised conversion landing pages.

the results?

  • 1,096% increase in leads

  • For every 1,000 visitors they get an extra 110 leads!

case study

Dealer Doubles Views on Google My Business Listing in Weeks

We professionally optimised their Google My Business listing using a 2 pronged approach:

  • We updated their GMB listing running through our 16-point checklist

  • We launched a fast attack citation building campaign and secured 30+ citations in less than 2 weeks

You can see where the client was before we conducted this work, in the red circled area on the above chart.

results:

  • Quickly DOUBLED the number of views to their GMB Listing

  • Within 2 weeks they registered the HIGHEST call enquiry day on record

case study

Client Enjoys Position #1 Google Rankings for Over 10 Locations

Our client has 10+ locations, so local SEO is a crucial channel for them.

To improve their local ranking in Google Search Google’s Maps results we:

  • Optimised each of the Centres’ GMB Listings

  • Ran a monthly citation building campaign to drive up the number of high quality

  • Ensured the NAP was present on every Centre location webpage

  • Build a high converting website for them

the results:

  • Over 80% of the location are now listed position #1 in Google for their local search term

  • The other centres are ranked positions 2-3 (but we have a plan for improving them!)

case study

Explosive website growth fueled by organic traffic

Our Search Engine Optimisation strategy for our client has enjoyed the following results:

  • Year on Year increases of (at least) 46% in organic session growth for the last 3 years

  • 810 enquiries from organic visits to the blog, with a conversion value of over A$700,000 last year

  • 3,607 enquiries from organic visits to the website, with a conversion value of over A$4,000,000 last year

Our client now enjoys position #1 rankings for some of the market’s highest demand keywords:

  • Every month they recieve free traffic from Google while competitors pay over $10 per click for many of these keywords

case study

601 Leads With a Goal Value of $88,450 From 1 Email for Tourism Client

We mailed this email campaign on the 13th of March:

Email is delivering big time for our tourism client.

From 1 campaign we have driven 601 new sales leads with a value to the business of $88,450.

Email holds the 2nd place in marketing channels by volume of conversions (behind paid search) in this 2 month period, but it is by far the most efficient:

  • Email conversion rate: 56.50%

  • Site wide conversion rate: 18.33%

Best of all, the client is paying cents to mail out to thousands of users in their database!

case study

133 Leads for Property Broker in 30 Days at $3.38 Cost Per Lead

We developed a Facebook Ad campaign to reach property investor with fast, quality and low cost leads:

  • 133 leads for an ad spend of only $449.98

  • $10,000+ Return on Investment from property sales means this client enjoyed a 2,122% ROI

case study

Adwords Campaign Brings in 4,574 Leads at $10.86 Cost per Lead for Industrial Products Priced $2,000+

This continually improving Adwords campaign drives serious ROI:

  • Less than a $50k investment in Ad Spend yielded over 4,500 leads of products priced over $2000 (Est. ROI over $1,000,000 in revenue)

  • Cost per Lead just $10.86

  • Conservative estimate of 1,967% Return on Ad Spend

Account stats:

  • 14 campaigns

  • 13,231 Ad Groups

  • 5,437 Keywords

  • 11,950 Negative Keywords

  • 11,748 Ads

  • 29 Ad Extensions

case study

Double Figure Year-on-Year Improvement for Tourism Client in Hyper Competitive Market

Despite seeing significant competition ramping up over the last few years (think Booking.com), we’ve managed to improve the results account wide every year:

  • 24.35% average increase in leads year-on-year

  • 20.55% average reduction in Cost per Lead year-on-year

Account stats:

  • 23 campaigns

  • 1,056 Ad Groups

  • 6,482 Keywords

  • 3,879 Negative Keywords

  • 10,402 Ads

  • 225 Ad Extensions

Leads

Cost Per Lead

case study

527% growth in Funded Loans via Adwords in the first 3 Months for Finance Client

To give the client team increased visibility, we mapped their Loan Application process to the Google Analytics eCommerce module and worked with their development team to use Google’s Measurement Protocol to send Funded Loan data from their .NET backend (not web based) back to Google Analytics.

This work gave us the valuable link from paid traffic campaigns to Funded Loans, which opened the door to reviewing the true ROI of Ad Campaigns by measuring Cost per Application, and Cost per Funded Loan. Using this data driven approach has allowed us to test and scale Ad Campaigns on Google with dramatic results:

  • 527% growth in Funded Loans via Adwords in the first 3 months

  • 62% decrease in Cost per Funded Loan via Adwords in the first 3 months

Account stats:

  • 50 campaigns

  • 365 Ad Groups

  • 1,102 Keywords

  • 19,026 Negative Keywords

  • 1,344 Ads

  • 554 Ad Extensions

Visibility from Ad Click on Adwords right through to Funded Loan with a Custom Built Google Dast Studio real-time performance dashboard:

case study

Video Lead Ad Drives 975 Leads For Car Service Business

We combined Facebook’s new Lead Ad format with engaging copy and video with outstanding results:

  • 975 leads at a Cost per Lead of $9.80

  • Ads achieved Relevance Score of 8 out of 10 - to a cold audience!

  • Client’s business expanded to other States based on the success of this Facebook Ad campaign

case study

Content Marketing driving 53% of our client’s website traffic

"For the last 4 years, Content First have delivered our blog content, and we’ve seen our website traffic almost double EVERY year! The process couldn't be easier, we're practically hands off the whole process!"

Alex
General Manager of client in the tourism industry

Last year our client reported:

  • 15 of the top 20 viewed pages on site were blog posts

  • Blog posts drove 252,125 page views (53% of the total website traffic)

  • 1,812 enquiries from organic search channel (82.93% of site wide enquiries)

Year on Year Website Session Growth

Last year our best blog post was the #1 trafficked page on site:

  • 32,212 page views (8.36% of all website traffic)

  • 30+ page 1 keyword rankings

  • 199 keywords ranked

To achieve this phenomenal result, we identified this topic as a high performer, then supersized the article!

case study

Qualified Leads From The World’s Biggest Retailers for SAAS HR Provider

“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”

Nick
CEO of client in SAAS HR Training Industry

Our client wanted to target large retailers for this campaign. In order to attract this exclusive target audience, we developed a high quality content-based strategy:

  • The target audience: training managers in large retail firms

  • The insight: retailers were always looking for the next competitive advantage, and technology is growing rapidly in this space

  • The solution: a white paper focused on how next generation retail training technology can help retailers improve customer experiences

results:

This campaign achieved great results reaching into a very targeted audience of training managers of large retail firms:

  • Landing Page conversion rate: 24% (cold traffic)

  • Average Cost Per Lead: $15.60

(We generated leads from Woolworths, Masters, Christian Dior, Dolce Gabbana, Samsung, Office Words, Dick Smith, Ted Baker, Hair House Warehouse, Coles, Yale, Billabong, Spec Savers, Chubb, Harrods, 7 Eleven, and more)

case study

Re-Design, Pop-Up Lead Magnet Offer, and On-Site Chat Turn Website into a Conversion Machine

“The Lead Magnet guide was the single best performing piece of marketing I’ve ever invested in!”

Mike
CEO of client in the tourism industry

To improve our clients lead generation results, we recommended a 3-tier approach:

  • Redesign the website with modern conversion principles

  • Develop a Lead Magnet to be used as an exit intent pop-up offer (triggered on the website when someone appears to be leaving the site)

  • On-site chat to engage with website visitors

In 4 months since we’ve gone live with the new site we have recorded:

  • 877 downloads of the Lead Magnet

  • 2,590 enquiries through live chat

  • Total of 288 enquiries per month (with no additional Ad Spend - just using the traffic they already have!)

We believe in helping businesses grow by delivering profitable digital marketing with four unique pillars of service:

Proven Data-Driven Strategy

With Transparent Service & Reporting

Tied to Client
Growth KPIs

All By a Responsive Team That Really Care

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HOW WE DRIVE

TRIPLE DIGIT GROWTH

FOR OUR CLIENTS

Strategic Planning

With market analysis, competitive benchmarking, and our Digital Health Check we quickly prioritise the low hanging fruit and the right channels for you to execute on. Click to read more about our 10-step Digital Strategy Planning process.

Objectives, KPIs & Dashboard Reporting

We set growth goals based on our strategic planning that are tied to KPIs at an Enquiries and Sales goals.

We also bring ALL your marketing channels into a proprietary data warehouse and report back to a dashboard that shows real-time activity of performance against lead and sales KPIs.

If you are using our CRM and Marketing Automation solution, we can pull in your performance across your sales pipeline (how well your sales teams are converting leads). We can also link up offline conversions with Google Analytics to track purchases back to online enquiry website sessions.

Lead Generation Campaigns

Our Advertising campaign specialists leverage Google Adwords and Facebook to reach into your customer personas and target markets. We have a great track record of increasing performance of the campaigns we manage. The results? More enquiries and sales for your marketing dollars. Here’s more information about our Google Adwords Ad campaign management and our Facebook Ad campaign management.

SEO Campaigns

We’ve cracked the code to get our clients ranking at the top of Google for competitive search terms. We use a combination of on-site SEO, content marketing and white hat link building techniques to secure top rankings. Read more about SEO approach here.

Flood The Market With Positive Word Of Mouth

Nothing discourages prospects more than negative online reviews. Our Reputation Management Service buries any negative reviews with a steady stream of positive reviews on Google and Facebook every month. Great online word of mouth increases trust, converts more visitors into leads, and gets your business ranking higher. Learn more about our Reputation Management process

Conversion Websites

We build highly effective, blazing fast and SEO optimised websites that look beautiful on all devices. Enquiry Calls to Actions that are linked right into the CRM setup to send leads right to your sales team. Learn more about everything that goes into planning and building an effective lead generating website.

Social Media Management

Want to build a social following? Want a team to manage the content and community in your social channels? Would you like quality content shared daily, and a friendly team member to answer prospects and parents’ questions? Delegate this time consuming task to the experts. Here’s more about out social media management process.

Content Marketing

Our team of writers love to write engaging and share-worthy content that will connect with prospects, build trust and engage with existing customers. Read more about our Content Marketing process here.

CRM & Marketing Automation

Get your Lead Nurturing, Sales Tracking & Performance under control with our CRM & Marketing Automation platform.

We’ve heavily optimised Active Campaign (the market’s leading low cost - high feature CRM) and developed custom features:

Integrated to your Conversion Website, Call Tracking and Ad Campaigns to track the source of all leads

Sales Pipeline visualisations so that you know how many opportunities are in the pipeline

Lead Nurturing email campaigns for all new prospects

NPS and customer feedback / review campaigns automated

Plus much more

Learn more about how we roll out an effective CRM process here.

Plug a Growth Team Of

15+ Digital Marketing Experts

Into Your Business

For Less Than The Cost Of Hiring 1 Junior Marketing Graduate

Meet your new digital marketing department:

Adam
Director & Founder
paul
Managing Director
cassie
Senior Digital Strategist
richard
Google Adwords Manager
chris l
Social Media Manager
vako
Conversion Designer
angela
Editor & Content Manager
Liz
copy and content writer
will
Senior Web Developer
chris h
Senior Web Developer
melina
Outreach & SEO Specialist
jeff
Facebook Ads Manager
yasmin
Google Adwords Manager
zita
Google Adwords Manager
alex
Copy and Content Writer
jenna
Copy and Content Writer
elena
Data & Analytics Specialist
savina
Facebook Ads Specialist

compare

CONTENT FIRST

TO OTHER DIGITAL AGENCIES OR HIRING FREELANCERS

Other Digital Agencies

Free-
lancers

Freelancers

Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level.

We build marketing & sales reporting dashboards, with custom data warehouse that pulls ALL marketing data (Facebook, Adwords, SEO, etc.) & CRM sales data to give an end-to-end performance of advertising campaigns.

We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.

We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.

We have a cross discipline team of digital strategists, copywriters, conversion specialists, CRM experts, designers and analytics nerds who will all be working on your account.

We have experience managing campaigns across the whole Customer Journey, from lead nurture, to sales support, to product launches, to customer onboarding, to upsells and cross sells, to email newsletters, to review and referral campaigns.

We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.

We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.

FREQUENTLY ASKED QUESTIONS

Q. How long does a strategy take to design and implement?

A. We generally deliver a 12-Month Digital Strategy in 10 working days.

Q. How long until I see results?

A. It depends on where you need to improve your capabilities across your digital marketing stack. For example, we can have an Adwords campaign live and running traffic to your website or landing pages within 2 weeks. Other channels for example SEO, required a longer timeframe to deliver ROI. The best thing to do next is book a time with our team so we can give you our recommended next steps based on your needs.

Q. What businesses are not a good fit?

A. New startups without funding, e-commerce businesses that sell small price point items to name a couple. Typically we work with clients that have a revenue of $2M+ per year and a marketing budget of $3,000+ per month.

Q. How long does it take to setup and implement a robust and accurate digital reporting suite?

A. We turnaround a Google Analytics setup in around 10 business days, depending on the complexity of the setup.

Q. We’re keen to know more what are the next steps?

A. Click the Get Proposal link, complete the form and we’ll get things moving.

Q. How long have you been around?

A. We were incorporated in January 2007.

Q. We already have a marketing agency, can you perform an objective audit on their performance?

A. Yes, we can review your existing performance and capabilities, and make recommendations about the quality of the work and opportunities for improvement.

Q. Can your team build out the sales funnel you design in the strategy?

A. Yes, we have a team of copywriters, digital strategists, conversion designers, Facebook Ad specialists, Adwords specialists, tracking and analytics experts who can quickly and affordably build out your sales funnel.

Q. How do I measure ROI?

A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).

Q. Will you work with our existing partners

A. Yes we can work with existing partners to develop your sales funnel strategy. We have however found that it generally works best when one party is responsible end-to-end for your strategy execution.

Q. How long does it take to setup and implement a robust and accurate digital reporting suite?

A. We turnaround a Google Analytics setup in around 10 business days, depending on the complexity of the setup.

Q. Are there monthly KPIs aligned with the actual performance metrics in your reporting dashboard?

A. Yes, we set performance KPIs for each stage of your funnel (REACH, LEADS and SALES) quarterly. These are reflected on your dashboard and each month you will be able to track performance against these goals.

Get a Proposal to

Propel Your Business Growth

We’ll analyse your digital capabilities
Spy on your competitors
And present you with a KPI driven growth plan
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We can only take on limited clients, so apply for a free proposal today.