Our digital growth guide to scaling your business fast.
The best performing funnels have ‘message match’ from Ad Campaign to Landing Page. We tailor Landing Pages to the ad creative being used on Facebook, Google Adwords, or Email to give the user a seamless experience.
Our secret weapon. We use proven direct response copywriting to connect with the prospect and drive conversions. Our 46 point go-live checklist ensures every page is packed with persuasive power and trust building elements.
We use conversion oriented design that renders beautifully on all devices, driving users to take the action we want them to take. Pages are structured to reduce anxiety and friction, while getting the messaging read.
Other Digital Agencies
Other Digital Agencies
We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.
We incorporate CRO Management in conjunction with a cross-channel approach. We often match CRO with Website Design, Landing Pages, and Advertising Campaign Management to maximise the results of all tests.
We have a cross discipline team of digital strategists, SEO nerds, conversion specialists, copywriters, and analytics experts who will all be working on your account.
We use a proprietary 46 point go-live checklist ensuring every page is packed with persuasive power and trust building elements.
We use dynamic keyword insertion with Google Adwords campaigns to server highly relevant Landing Pages for key search terms.
We prioritise the highest revenue test opportunities FIRST. No point testing the colour of a button with very little actual impact on business growth.
We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
What action do we want the user to take?
One page. One user goal. The first step to crafting a Landing Page is to define the conversion goal. Here are some examples:
Request a quote
Make an enquiry
Book a free consultation
Download a Lead Magnet
Book an appointment
Buy a product / service
Develop compelling direct response copy
The job of the copy is to: 1. Signal to the user that they are in the right place, 2. Convince them to take action.
Letting people know they are in the right place is simple enough. It’s done by ensuring message-matching.
Where message-matching is about 10% of the Landing Page, the other 90% is dedicated to convincing the user to take the action we want.
Use the following formula to predict conversion: C = M + V + I - F - A
Conversion = User Motivation + Value Proposition + Incentives - Friction - Anxiety
Page structure that answers users’ objections
A large part of the work is understanding the state of mind of the user. How much information needed to convince the user depends on a few factors:
Relationship: visitors already have an established relationship with you? If so, there’s trust there, so less persuasion is needed. However, if you’re driving cold PPC traffic to the page, then you’ll need to do more to convey credibility and build trust.
Complexity: how complex is the offer? Consider a Landing Page for a free quote for house painting vs. a Landing Page selling enterprise software. The level of information, explanation, and convincing required is completely different.
Commitment: If you’re asking for a big commitment (i.e. pay $97 for an initial consultation), you’ll need to do more to convey the Value and reduce Anxiety. Compare that to a Landing Page to download a free guide, and the ‘ask’ is a lot less.
Design to get the copy (messages) read
Any time the page structure makes it difficult for users to digest the message, it increases the Friction and Anxiety, hurting overall conversion:
Large headlines and sub-headlines for each section (or screen) of the Landing Page that convey the core benefits or message
Use short, punchy copy
Use bullets where possible
Make the Landing Page easy to scan and still understand the message
Use Call to Action buttons in each page section
Use Call To Values (button copy that stresses benefits) on the page, until you are at the point that the user is convinced to take action
Large buttons with contrasting colour to the rest of the page
Use professional (limit stock images), positive images that support the points in the copy
Use people to convey the emotion you want the visitor to feel
Use people looking at the CTA buttons that you want users to click on
Use diagrams that show process
Use different background colours to separate page sections (making it easier for the user to follow along with the questions they have in mind above)
Follow the branding guidelines so that the Landing Page looks and feels like part of the brand
You can never use too many proof elements
While it’s important to stress the benefits and WIIFM aspect of the product or service (including secondary benefits about how the primary benefits make customers’ lives even better), today’s consumers have a powerful BS-meter.
We use these tools to build trust:
3rd Party Verifications
Before and After Results
Charts and Graphs
Comparisons with other Services / Products / Competitors
Contact Information (prominent in the header)
Guarantees or Warranties
Tell the Story of the Company
Infographics and Visualisations
Quote from an Authority
Social Media Proof
Social Proof & Testimonials
Specificity (exact language, pricing, etc.)
Unique Mechanisms (what makes the service unique)
Feature Calls to Actions prominently
The Call to Action, is asking the user to take action and complete the conversion goal. The entire page structure, copy and design should be geared around driving this behaviour. Every Landing Page needs:
Clear Call to Action buttons above the fold
Call to Actions through the page at each major section
Connect forms to your marketing platforms
Landing Pages don’t work in isolation. They are used conjunction with a number of marketing systems to deliver a digital campaign. The technology, user flow, and data requirements for your Landing Page will depend on the campaign objectives.
The Landing Page Platform, we recommend the following (as they all feature easy integrations with the leading CRMs and email platforms):
CRM or email platform, we recommend the following:
Active Campaign (our recommended CRM & marketing automation platform)
Use the Thank You page to develop the relationship
One of the most under rated digital marketing assets. The humble Thank You page. Think about what happens when you sign-up to download an eBook, guide, tool, checklist or any other Lead Magnet. If you’re anything like us, you download the Lead Magnet to a Dropbox folder, then never read it again.
However, your Landing Page offer will be different with a carefully crafted Thank You page.
Setup Google Analytics conversion tracking
All landing page conversions must be tracked in Google Analytics to ensure you have a single source of truth for your conversion data. It’s also recommended to setup Call Tracking to monitor calls off Landing Pages. We recommend a 3rd party tracking solution to capture not just Click to Calls, but anytime a user phones your number.
Run through our 46-point conversion checklist
Each Landing Page is checked against our 46-point conversion checklist to make sure we’ve captured every persuasive element that we can.
Roll out tests for continual improvement
We continue monitor performance as we go live. Our goals to continuously improve the performance of your Landing Pages and customer acquisition funnel.
Most businesses use advertising on Facebook or Google Adwords to drive traffic to their website (usually their homepage). This is incredibly wasteful.
A Conversion Landing Page is custom designed for the advertising campaign we are running, designed with one goal in mind: conversion!
Landing Pages work to convert more of your traffic into leads, so this strategy fits into the Drive More Leads stage of your customer acquisition funnel:
Sales Funnel Design
Analytics & Reporting
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
CRM & Marketing Automation
Q. What tools do you use to build the landing pages?
A. We favour Instapage, however we also use Unbounce, ClickFunnels, LeadPages and Web Flow, depending on the client’s requirements.
Q. What happens after I place my order?
A. We will send you an onboarding questionnaire which asks all the important questions about your business, your target audience, and helps us pull together the key information to build an effective Landing Page. Next, our team will research the market to find example of successful Landing Pages (better to optimise what’s already working than start from scratch). Then, we’ll begin with a page outline and messaging flow. Then our designers will work on a first cut. Once we have a first draft together, it’s over to you for approval.
Q. Will you code and develop my landing page too?
A. In most modern Landing Page Builders, there’s no need to code the page, our conversion designers will design the page, and we’ll publish it ready to use, either as a page on your domain, or a subdomain off your website.
Q. Will my design work with Wordpress or other platforms?
A. Yes! We can integrate your Landing Page onto your website. In this case, it will be published like any other page on your site.
Q. What happens if the landing page doesn’t convert?
A. If the page doesn’t convert and we are managing your advertising campaigns, we will optimise the page to improve conversions. We are shooting for 100% customer happiness and we’ll be the ones suggesting changes if things aren’t working.
Q. Do you also write and provide the landing page copy?
A. Yes! We write the copy, design the page and publish 100% ready for converting traffic!
Q. Can you integrate with my CRM or autoresponder?
A. Yes, we can integrate the leads generated off your Landing Page with all popular CRMs and marketing automation platforms. In most cases we can integrate with any CRM provided they have an API.
Q. Do I own the landing page?
A. Yes! You will retain 100% ownership of your Landing Page.
Q. Will the landing page be delivered live and in production?
A. Yes! We deliver a production ready Landing Page, live and ready to drive traffic to. We write the copy, design the page, and produce and publish live.
Q. What happens if I don't like the design?
A. Once we have drafted the design of your page, it will be sent to you for approval. Here you can request any changes you’d like to see to the design. Our design team are highly talented and we don’t get many clients who don’t love the design the first time! Having said that, we will revise the page until you are 100% happy.
Q. Is there a word limit to the landing page?
A. We have a copy limit of 1,000 words for each Landing Pages. This is more than enough for most Landing Page requirements.