GET MORE LEADS AND SALES FROM YOUR ADVERTISING SPEND WITH HIGH CONVERTING LANDING PAGES

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THE DOUBLE YOUR BUSINESS BLUEPRINT:

Our digital growth guide to scaling your business fast.

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OUR 3 STEPS TO BUILDING a

LANDING PAGE

THAT CONVERTS

TAILORED TO AD CAMPAIGNS

The best performing funnels have ‘message match’ from Ad Campaign to Landing Page. We tailor Landing Pages to the ad creative being used on Facebook, Google Adwords, or Email to give the user a seamless experience.

DIRECT RESPONSE COPY

Our secret weapon. We use proven direct response copywriting to connect with the prospect and drive conversions. Our 46 point go-live checklist ensures every page is packed with persuasive power and trust building elements.

DESIGNED FOR CONVERSION

We use conversion oriented design that renders beautifully on all devices, driving users to take the action we want them to take. Pages are structured to reduce anxiety and friction, while getting the messaging read.

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OUR CONVERSION LANDING PAGES

TO OTHER DIGITAL AGENCIES OR HIRING A FREELANCER

Other Digital Agencies

Other Digital Agencies

Freelancer

We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.

We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.

Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.

We incorporate CRO Management in conjunction with a cross-channel approach. We often match CRO with Website Design, Landing Pages, and Advertising Campaign Management to maximise the results of all tests.

We have a cross discipline team of digital strategists, SEO nerds, conversion specialists, copywriters, and analytics experts who will all be working on your account.

We use a proprietary 46 point go-live checklist ensuring every page is packed with persuasive power and trust building elements.

We use dynamic keyword insertion with Google Adwords campaigns to server highly relevant Landing Pages for key search terms.

We prioritise the highest revenue test opportunities FIRST. No point testing the colour of a button with very little actual impact on business growth.

We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.

We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.

We offer a free Website Conversion audit against industry best practices to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!

Proof our Conversion Landing Pages get results:

Beautiful High Quality Design, Combined With Direct Response Copy = Pages that Convert!

case study

Conversion Landing Pages Achieve 14% Conversion Rate On Cold Traffic (vs. Site-Wide Average 3%)

“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”

Mark
CEO of client in an Industrial Industry

Our client wanted to increase the percentage of visitors into enquiries, especially from paid traffic sources such as Facebook and Google Adwords.

Last year their site-wide conversion rate was 3% (website session to enquiry).

To boost their conversion rates, we implemented 8X highly optimised conversion landing pages.

the results?

  • 1,096% increase in leads

  • For every 1,000 visitors they get an extra 110 leads!

our 11-STEP process To

ROLLING OUT A CONVERSION BOOSTING

LANDING PAGE

OBJECTIVE

1

What action do we want the user to take?

One page. One user goal. The first step to crafting a Landing Page is to define the conversion goal. Here are some examples:

  • Request a quote

  • Make an enquiry

  • Book a free consultation

  • Download a Lead Magnet

  • Book an appointment

  • Buy a product / service

  • etc.

MESSAGING

2

Develop compelling direct response copy

The job of the copy is to: 1. Signal to the user that they are in the right place, 2. Convince them to take action.

Letting people know they are in the right place is simple enough. It’s done by ensuring message-matching.

Where message-matching is about 10% of the Landing Page, the other 90% is dedicated to convincing the user to take the action we want.

Use the following formula to predict conversion: C = M + V + I - F - A

Conversion = User Motivation + Value Proposition + Incentives - Friction - Anxiety

HIERARCHY

3

Page structure that answers users’ objections

A large part of the work is understanding the state of mind of the user. How much information needed to convince the user depends on a few factors:

  • Relationship: visitors already have an established relationship with you? If so, there’s trust there, so less persuasion is needed. However, if you’re driving cold PPC traffic to the page, then you’ll need to do more to convey credibility and build trust.

  • Complexity: how complex is the offer? Consider a Landing Page for a free quote for house painting vs. a Landing Page selling enterprise software. The level of information, explanation, and convincing required is completely different.

  • Commitment: If you’re asking for a big commitment (i.e. pay $97 for an initial consultation), you’ll need to do more to convey the Value and reduce Anxiety. Compare that to a Landing Page to download a free guide, and the ‘ask’ is a lot less.

DESIGN

4

Design to get the copy (messages) read

Any time the page structure makes it difficult for users to digest the message, it increases the Friction and Anxiety, hurting overall conversion:

  • Large headlines and sub-headlines for each section (or screen) of the Landing Page that convey the core benefits or message

  • Use short, punchy copy

  • Use bullets where possible

  • Make the Landing Page easy to scan and still understand the message

  • Use Call to Action buttons in each page section

  • Use Call To Values (button copy that stresses benefits) on the page, until you are at the point that the user is convinced to take action

  • Large buttons with contrasting colour to the rest of the page

  • Use professional (limit stock images), positive images that support the points in the copy

  • Use people to convey the emotion you want the visitor to feel

  • Use people looking at the CTA buttons that you want users to click on

  • Use diagrams that show process

  • Use different background colours to separate page sections (making it easier for the user to follow along with the questions they have in mind above)

  • Follow the branding guidelines so that the Landing Page looks and feels like part of the brand

PROOF

5

You can never use too many proof elements

While it’s important to stress the benefits and WIIFM aspect of the product or service (including secondary benefits about how the primary benefits make customers’ lives even better), today’s consumers have a powerful BS-meter.

We use these tools to build trust:

  1. 3rd Party Verifications

  2. Associations

  3. Awards Won

  4. Before and After Results

  5. Case Studies

  6. Celebrity Endorsements

  7. Certifications

  8. Charts and Graphs

  9. Client List

  10. Comparisons with other Services / Products / Competitors

  11. Contact Information (prominent in the header)

  12. Credible Photos

  13. Demonstrations

  14. Team Photos

  15. Guarantees or Warranties

  16. Tell the Story of the Company

  17. Infographics and Visualisations

  18. Logical Arguments

  19. Product Reviews

  20. Media Exposure

  21. Quote from an Authority

  22. Reasons Why

  23. Research Findings

  24. Scientific Studies

  25. Social Media Proof

  26. Social Proof & Testimonials

  27. Specialisation

  28. Specificity (exact language, pricing, etc.)

  29. Test Data

  30. Testimonials

  31. Trust Seals

  32. Unique Mechanisms (what makes the service unique)

  33. Valuable Content

CTAs

6

Feature Calls to Actions prominently

The Call to Action, is asking the user to take action and complete the conversion goal. The entire page structure, copy and design should be geared around driving this behaviour. Every Landing Page needs:

  • Clear Call to Action buttons above the fold

  • Call to Actions through the page at each major section

FORMS

7

Connect forms to your marketing platforms

Landing Pages don’t work in isolation. They are used conjunction with a number of marketing systems to deliver a digital campaign. The technology, user flow, and data requirements for your Landing Page will depend on the campaign objectives.

  • The Landing Page Platform, we recommend the following (as they all feature easy integrations with the leading CRMs and email platforms):

    • Instapage

    • Unbounce

    • Leadpages

    • Click Funnels

  • CRM or email platform, we recommend the following:

    • Email Platforms

      • Mailchimp

      • Campaign Monitor

      • Get Response

      • Constant Contact

    • CRMs

      • Active Campaign (our recommended CRM & marketing automation platform)

      • Infusionsoft

      • Salesforce

      • Agile CRM

      • Zoho CRM

THANK-YOU

8

Use the Thank You page to develop the relationship

One of the most under rated digital marketing assets. The humble Thank You page. Think about what happens when you sign-up to download an eBook, guide, tool, checklist or any other Lead Magnet. If you’re anything like us, you download the Lead Magnet to a Dropbox folder, then never read it again.

However, your Landing Page offer will be different with a carefully crafted Thank You page.

TRACKING

9

Setup Google Analytics conversion tracking

All landing page conversions must be tracked in Google Analytics to ensure you have a single source of truth for your conversion data. It’s also recommended to setup Call Tracking to monitor calls off Landing Pages. We recommend a 3rd party tracking solution to capture not just Click to Calls, but anytime a user phones your number.

GO-LIVE

10

Run through our 46-point conversion checklist

Each Landing Page is checked against our 46-point conversion checklist to make sure we’ve captured every persuasive element that we can.

IMPROVE

11

Roll out tests for continual improvement

We continue monitor performance as we go live. Our goals to continuously improve the performance of your Landing Pages and customer acquisition funnel.

We believe in helping businesses grow by delivering profitable digital marketing with four unique pillars of service:

Proven Data-Driven Strategy

With Transparent Service & Reporting

Tied to Client
Growth KPIs

All By a Responsive Team That Really Care

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WHERE DO

CONVERSION LANDING PAGES

FIT INTO YOUR CUSTOMER ACQUISITION FUNNEL?

Most businesses use advertising on Facebook or Google Adwords to drive traffic to their website (usually their homepage). This is incredibly wasteful.

A Conversion Landing Page is custom designed for the advertising campaign we are running, designed with one goal in mind: conversion!

Landing Pages work to convert more of your traffic into leads, so this strategy fits into the Drive More Leads stage of your customer acquisition funnel:

1. plan to win

Digital Strategy

Sales Funnel Design

Analytics & Reporting

2. reach more people

Facebook Advertising

Google Adwords Advertising

Social Media Management

Search Engine Optimisation

Local Search

3. drive more leads

Web Design & Development

Conversion Landing Pages

Conversion Rate Optimisation

Content Marketing

Lead Magnets

Reputation Management

4. make more sales

CRM & Marketing Automation

Email Marketing

Sales Copywriting

FREQUENTLY ASKED QUESTIONS

Q. What tools do you use to build the landing pages?

A. We favour Instapage, however we also use Unbounce, ClickFunnels, LeadPages and Web Flow, depending on the client’s requirements.

Q. What happens after I place my order?

A. We will send you an onboarding questionnaire which asks all the important questions about your business, your target audience, and helps us pull together the key information to build an effective Landing Page. Next, our team will research the market to find example of successful Landing Pages (better to optimise what’s already working than start from scratch). Then, we’ll begin with a page outline and messaging flow. Then our designers will work on a first cut. Once we have a first draft together, it’s over to you for approval.

Q. Will you code and develop my landing page too?

A. In most modern Landing Page Builders, there’s no need to code the page, our conversion designers will design the page, and we’ll publish it ready to use, either as a page on your domain, or a subdomain off your website.

Q. Will my design work with Wordpress or other platforms?

A. Yes! We can integrate your Landing Page onto your website. In this case, it will be published like any other page on your site.

Q. What happens if the landing page doesn’t convert?

A. If the page doesn’t convert and we are managing your advertising campaigns, we will optimise the page to improve conversions. We are shooting for 100% customer happiness and we’ll be the ones suggesting changes if things aren’t working.

Q. Do you also write and provide the landing page copy?

A. Yes! We write the copy, design the page and publish 100% ready for converting traffic!

Q. Can you integrate with my CRM or autoresponder?

A. Yes, we can integrate the leads generated off your Landing Page with all popular CRMs and marketing automation platforms. In most cases we can integrate with any CRM provided they have an API.

Q. Do I own the landing page?

A. Yes! You will retain 100% ownership of your Landing Page.

Q. Will the landing page be delivered live and in production?

A. Yes! We deliver a production ready Landing Page, live and ready to drive traffic to. We write the copy, design the page, and produce and publish live.

Q. What happens if I don't like the design?

A. Once we have drafted the design of your page, it will be sent to you for approval. Here you can request any changes you’d like to see to the design. Our design team are highly talented and we don’t get many clients who don’t love the design the first time! Having said that, we will revise the page until you are 100% happy.

Q. Is there a word limit to the landing page?

A. We have a copy limit of 1,000 words for each Landing Pages. This is more than enough for most Landing Page requirements.

Get a Proposal to

Propel Your Business Growth

We’ll analyse your digital capabilities
Spy on your competitors
And present you with a KPI driven growth plan
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We can only take on limited clients, so apply for a free proposal today.