Social Media Management explained in 2 minutes:
Our digital growth guide to scaling your business fast.
We establish your authority on the right social channels, through the distribution and sharing of valuable content. Goals include increasing engagement, increasing website traffic, increasing offer awareness, and growing your retargeting lists.
Our team are in your accounts daily, sharing valuable content. We monitor and respond to customer service and reputation management issues. Goals include managing your reputation, increasing customer retention, reducing refunds, identifying product gaps and content gaps.
We strategically share content and marketing campaigns to move people through your sales funnel. Goals include generating leads / growing your email list, initial customer acquisition, cross sell / upsell opportunities, and increasing your buyer frequency.
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We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We will have one of the team in your account EVERY day, sharing news, updates and relevant content, keeping your social accounts FRESH and customers HAPPY.
We’ll act as your sales team on social media. When prospects have questions about the product or service, we can answer them on the spot, send them down the right sales funnel, or connect them directly with one of your sales team.
Our team are trained to watch the comments. We respond fast, and know how to handle negative comments. We’ll quickly update you if there’s a negative comment that needs addressing, and provide guidelines on how to provide an official response.
We value transparency. Our social campaign managers and strategists regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.
“I would just like to say a massive THANK YOU for all your hard work to date! The last 6 months have been very hectic and your team have pulled off launching two websites, two CRMs and maintained our digital media strategy!”
Determine your objectives
What objectives do you want out of social media? The main objectives include increasing brand awareness, driving sales, generating leads, creating a community around your brand, driving positive work of mouth, reducing customer churn and refunds.
Zero in on the right target audience
What separates amatuer advertisers to the pros is often the powerful research and planning phase. Here we create your Customer Avatar, zoning in on the ideal client that we’re targeting, and the types of messages and content that they are going to respond to.
Decide your platforms
We find where your audience lives online and play there. There’s no point opening a Twitter account if your audience lives on LinkedIn. And nothing looks worse than a social profile for a company that resembles a graveyard. If it’s not going to be actively managed, it goes!
Optimise Profiles, Pages and Groups
Your social media Profile and Pages are an extension of your website. Everything there, despite being on someone else's site, is yours. So, if it looks like a homeless man, that's on you! Don’t worry though, we’ll have your profiles looking their best.
Find and create your content
Knowing your target audience, we will find and share interesting content every day. Sometimes this will be our content (blog posts, lead magnets, promotional offers, etc.), other times we will curate the best relevant content from across the web. We aim for 80% value giving posts, 20% promotional posts.
Track your performance
Whenever we share content that brings users back to your website (blog posts, lead magnets, sales pages, etc.) we use campaign tracking UTM parameters to correctly assign website usage, leads and sales to your social channels in Google Analytics. This gives you better visibility over the performance of your social channels.
Listen & support your customers
Social media is quickly becoming an influential customer support platform. Everyday the team are in your account monitoring and responding to customer service and reputation management issues on your social channels. We get back to people in comments, and make sure you’re aware of any negative feedback.
Sell to prospects ready to buy
Social channels are also an influential platform for prospects right before they buy. People check your socials and social reviews, a lot! We have the team monitoring comments and connecting your sales team when there are prospects ready to have a sales discussion.
Imagine you’re vetting two dentists. One has a Facebook page that was last posted to back in 2016, 120 likes and 2 reviews (both less than 3 stars). The other dentist is posting regularly with case studies of happy patients, thousands following the page, and has 35 reviews with a rating of 4.8. Which one would you choose?
Social media can be a force of good or evil for your business. Let us take the reigns and keep you away from the dark side.
Social media can influence all stages of your customer acquisition funnel:
Attract the Right Audience
You are just beginning the journey with new audience members. You want to develop the relationship and get them to know, trust and like you.
A look behind the scenes
Tips & quotes
Company and product announcements
Turn Prospects Into Leads
Ok, your prospects may be considering you against competitors now. It’s time to ask them to take action on a Lead Magnet or Intro offer.
Case studies or testimonials
Convert to a Customer
This audience knows what they want and are at the purchase stage. We also consider social for post-purchase support and customer onboarding.
Special offers / promos
Customer success case study
Feature customer of the month
Closed FB Group for customer support
Q. Can you audit my social media accounts to see if they needs fixing?
A. Yes, we can provide you with a high-level audit of your social media account which will identify issues that need to be fixed, and opportunities to improve your performance.
Q. How do I measure ROI?
A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).
Q. Can we work with your team to get the right balance of internal and external content?
A. We would love you to collaborate with us on your social accounts.
Q. Where does the material come from that you post?
A. We research your ideal customers and create a plan to educate, inspire, entertain or convince them based on your core themes. From this we will use content from a range of sources like your blog, news sites, other complementary businesses, or we’ll write it ourselves.
Q. Do I Need an Editorial Calendar?
A. Yes. As the saying goes - If you fail to plan, you plan to fail. You’ll get access to our purpose built Digital Strategy Hub which brings together your strategy, customer persona’s, campaigns, KPI’s, editorial calendar and more so every piece of content is tied back to your digital strategy and measurable business goals.
Q. How long does it take to setup and implement a social media management strategy?
A. We spend the time necessary to build your Customer Personas, Social Platforms and Profiles to ensure we’re talking to the right people, in the right places, saying the right things to them. We generally allocate 2 weeks for the setup, depending on the complexity of the strategy.
Q. Can we approve posts before they are published?
A. Yes. We provide you access to your own social management platform with the ability to approve, suggest, reject or simply review the planned social posts.
Q. Facebook now restricts reach to my fans so how will the content reach them?
A. Boosting posts or running Ads is a necessary evil to get the right eyeballs on your content. We’ll agree a promotional budget for this upfront.
Q. Do you have lock in contracts?
A. No. You can cancel out anytime, but we do ask for 1 months notice.
Q. How often should I post?
A. Don’t sacrifice quality for quantity. It’s better to post nothing if it’s not offering some value.
Q. We’re in a boring industry, will it work?
A. Yes! Some of our best results have come from so called boring industries. Usually this just means that there’s less competition for us!