content marketing THAT ATTRACTS VISITORS, DRIVES ENQUIRIES, AND CONVERTS SALES

Content Marketing explained in 2 minutes:

THE DOUBLE YOUR BUSINESS BLUEPRINT:

Our digital growth guide to scaling your business fast.

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PROVEN

CONTENT MARKETING STRATEGIES

FROM OVER 7 YEARS IN THE TRENCHES

Search engine friendly with SEO & keyword research

Our team assesses your website and competitors, targets high value keywords, and creates engaging and well-researched content for your blog that drives traffic from search engines, links, and social shares.

Adherence to proven quality standards

We know what works with over 7 years of content marketing experience.  Your posts will strictly adhere to formats proven that drive traffic, enquiries and support sales.

Free images, publishing & social media promotion

We include graphics for free. Blog posts are formatted directly in your CMS to save you time. Once the post is live - we promote to all your social channels with 5 social posts for each piece of content.

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WHAT WE DELIVER

TO OTHER CONTENT PROVIDERS

Freelancers

Free-
lancers

Other writing services

Content written

Page structures based on proven methodology that drives results

Keyword research

Competitive content research

Proven headline formulas to maximise click through rates (CTR)

Editorial guidelines / writing style adherence

LSI optimisation (SEO) to maximise ranking (title, meta description, H tags, image alt tags)

Aligned to sales funnel / blog post offer to generate relevant leads and sign-us

Graphics & images to make posts are visually appealing

Formatting directly in Wordpress to save you time and make content flawless

Automated posting to save time and schedule content posting for your blog

5 posts to ALL your social channels per content piece

Unlimited revisions to ensure content you are 100% happy

Pay ZERO guarantee

See how we've grown other businesses

case study

Explosive website growth fueled by content marketing

“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”

Mark Finnegan
CEO of client in an Industrial Industry

Last year our client reported:

  • 8 of the top 20 viewed pages on site were blog posts

  • 8 top blog posts drove 170,431 page views

  • 810 enquiries from visits to the blog, with a conversion value of over A$700,000

Year on Year Website Session Growth

Last year our best blog post was the #1 trafficked page on site:

  • 98,351 page views (14.81% of all website traffic)

  • Average time on page of 12 mins 34 secs (vs. site wide average of 1 min 55 sec)

  • 13 backlinks earned

  • 38 position 1 keyword rankings

To achieve this phenomenal result, we identified this topic as a high performer, then supersized the article!

case study

Content Marketing driving 53% of our client’s website traffic

"For the last 4 years, Content First have delivered our blog content, and we’ve seen our website traffic almost double EVERY year! The process couldn't be easier, we're practically hands off the whole process!"

Alex
General Manager of client in the tourism industry

Last year our client reported:

  • 15 of the top 20 viewed pages on site were blog posts

  • Blog posts drove 252,125 page views (53% of the total website traffic)

  • 1,812 enquiries from organic search channel (82.93% of site wide enquiries)

Year on Year Website Session Growth

Last year our best blog post was the #1 trafficked page on site:

  • 32,212 page views (8.36% of all website traffic)

  • 30+ page 1 keyword rankings

  • 199 keywords ranked

To achieve this phenomenal result, we identified this topic as a high performer, then supersized the article!

the

CONTENT FIRST PROCESS

FOR CONTENT MARKETING RESULTS

goals

1

Select goals and tie to KPIs

Building awareness ∙ Educating buyers ∙ Lead nurturing ∙ Engaging influencers ∙ Serving customers ∙ Cross-selling or up-selling ∙ Generating new sales leads ∙ Establishing your expertise. For each goal, select metrics to measure success.

personas

2

Summarise each buyer persona

Job title ∙ Education ∙ Income ∙ Years in Role ∙ Pain point ∙ Motivation ∙ Needs ∙ Objectives ∙ Media ∙ Likes & dislikes ∙ Trusted sources ∙ Budget ∙ Key stakeholders ∙ Purchasing process

buying stages

3

Map the buying stages

Each piece of content should fall within a stage of the buying cycle; from Awareness to Interest to Desire to Action. The goal of each piece is to move prospects down your sales funnel to become customers.

seo keywords

4

Map out your target SEO keywords

Content and SEO go together like fat kids and cupcakes. Don't start publishing content without researching search behaviour, assessing SEO competition, and selecting target keywords.

schedule

5

Build your Editorial Calendar

Know what's getting published, where and when. We create a 12-month editorial calendar tied to a production and publishing schedule so you have complete visibility of the strategy and delivery.

topics

6

Develop each content topic

A topic is a content idea with a compelling title. It's where you get specific. Map each content idea to a buyer persona and buying stage. E.G. Customer Interview Case Study for the Decision stage.

medium

7

Understand your medium

Where are you publishing the topic? And in what format? Blog post, infographic, video, PDF, guide, etc? E.G. Your Customer interview may be a video Case Study hosted on a Landing Page, delivered via email to warm leads.

promote

8

Now that it's published, flog it!

Promote on your channels: Website, blog, e-newsletter, cross-promo in related content, etc. Social channels: Facebook, LinkedIn, Instagram, etc. Paid media: PPC, Facebook, banner ads, newsletters, etc.

nurture

9

Execute a lead nurturing strategy

Develop the rules around when a new lead is ready to be contacted by sales. Setup the systems to nurture and score leads by delivering quality content for each stage of the buying cycle.

We believe in helping businesses grow by delivering profitable digital marketing with four unique pillars of service:

Proven Data-Driven Strategy

With Transparent Service & Reporting

Tied to Client
Growth KPIs

All By a Responsive Team That Really Care

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WHERE DOES

CONTENT MARKETING FIT

INTO YOUR CUSTOMER ACQUISITION FUNNEL?

33 types of content marketing that sell

The information prospects seek as they make purchase decisions varies immensely, and the types of content marketing you create should too. Use the checklist below to ensure you're providing the right content at the right time.

phase
Reach More People
your goal

Attract the Right Audience

role of content

Spark a need and drive interest for a new project or solution by becoming a go-to resource which understand the market and provides POV.

content examples

Articles

Blog Posts

Infographics

Podcasts

Thought Leadership

Whitepapers

Videos

Press/News

Tip Sheets

Industry Webinars

Industry Ebooks

phase
Drive More Leads
your goal

Turn Prospects into Leads

role of content

Show brand and product value through key differentiators and props while showing how it supports the solutions.

content examples

Training Videos

Assessments

Solution Videos

Educational Worksheets

Solution Pages

Presentations

Sell-in Solution Decks

Buying/Product Guides

Evaluation Tools

Product Webinars

Case Studies

Testimonials

Data Sheets

Comparisons

phase
Make More Sales
your goal

Convert to a Customer

role of content

Show economic value and help the influencer become successful in getting approval by the decision maker.

content examples

ROI Tools

ROI Case Studies

Detailed Assessments

Product Demos

Tailored Workshops

Custom Sales Enablement

Custom Executive Presentations

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FREQUENTLY ASKED QUESTIONS

Q. Can’t we just use our Facebook Page?

A. Having an active social media profile is extremely important for some industries. However, there are many industries where customers go straight to Google to search for your product or service. In this case it’s essential to roll out an SEO and Content Marketing strategy. Ask us what makes sense for your business?

Q. Do we have to keep creating new content?

A. Google loves fresh quality content and it certainly helps to power up your social media and email marketing channels. However, we also keep an eye out for high performing content and will supersize articles rather than write new, often with fantastic results. One of our super sized posts still drives over 3,000-5,000 visitors a month and has been doing that for years!

Q. How long does content need to be?

A. SerpIQ conducted a study that looked in depth at the search results for more than 20,000 keywords. The average length of the top 10 results in SERPs, or search engine results pages, was around 2,000. In fact, the average number one ranked page had 2,416 words. We generally never write less than 1,500 words of quality actionable content.

Q. What do we do in highly technical industries?

A. Let’s say you are a brain surgeon. Maybe you’d like to know where we’re going to find a writer with that experience. The truth: we’re not. We have developed a format that in a 45 minute call with you each month, gives us enough high quality content, from your voice and expertise, to form 4x blog posts.

Q. We’re in a boring industry, will it work?

A. Yes! Some of our best results have come from so called boring industries. Usually this just means that there’s less competition for us!

Q. How do you measure the ROI of content

A. We ensure you you have Google Analytics goals set up on your website. You can then go to Conversions > Goals > Reverse Goal Path to see which content on your own website or blog leads to the most goal completions and assign a value.

Q. Should we put it on our site or elsewhere?

A. The answer is really both. You should focus on creating awesome content on your own website first, then branch out to other websites with high domain authority and/or high traffic to increase brand exposure and hopefully earn a link back to your website.

Q. Is content marketing a long-term or short-term strategy?

A. Content Marketing is a long-term strategy to drive leads, build authority and grow customer retention. Content marketing is a program, as opposed to a campaign and designed to span 6-12+ months.

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Propel Your Business Growth

We’ll analyse your digital capabilities
Spy on your competitors
And present you with a KPI driven growth plan
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We can only take on limited clients, so apply for a free proposal today.