BUILD TRUST AND MOVE PROSPECTS DOWN YOUR FUNNEL WITH HIGH PERFORMANCE EMAIL MARKETING

Email Marketing explained in 2 minutes:

THE DOUBLE YOUR BUSINESS BLUEPRINT:

Our digital growth guide to scaling your business fast.

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OUR 3 STEPS TO CREATING

HIGH CONVERTING

EMAIL MARKETING CAMPAIGNS

KNOW YOUR PROSPECTS

What is their desired end state? What do they want to HAVE, FEEL, or how do they want to be SEEN by others. Do you need to educate first? This crucial understanding drives your entire funnel messaging and email strategy.

DIRECT RESPONSE COPY

Our secret weapon. We use proven direct response copy to connect with the prospect and drive conversions. Our copywriters will pack each email with persuasive power that compels the reader to take action and move down your sales funnel.

AUTOMATE YOUR SALES SUCCESS

We integrate email campaigns into your CRM or marketing automation platform so that your lead nurturing, sales support, customer onboarding, reviews and referral campaigns are 100% automated. For every $1 spend on email, the average ROI is $44.25 (Exact Target).

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OUR EMAIL MARKETING DELIVERY

TO OTHER DIGITAL AGENCIES OR HIRING A FREELANCER

Other Digital Agencies

Other Digital Agencies

Freelancer

We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.

We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.

Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.

We incorporate Email Marketing in conjunction with a cross-channel approach. We often match Email Marketing with CRM Setup, Lead Generation Advertising Campaigns Management, Sales Funnel Development, and Reputation Management to maximise results.

We have a cross discipline team of digital strategists, copywriters, conversion specialists, CRM experts and analytics nerds who will all be working on your account.

We have experience writing across the whole Customer Journey, from lead nurture, to sales support, to product launches, to customer onboarding, to upsells and cross sells, to email newsletters, to review and referral campaigns.

We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.

We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.

We offer a free Email Marketing audit against industry best practices to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!

Proof our Email Marketing gets results:

case study

1 email Drives Over $75,000 in New Revenue for Transport Client

“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”

Mark
CEO in the Industrial Transport Industry

Email is STILL the most effective channel in digital marketing today. When used effectively, it delivers dramatic ROI.We sent this campaign out February 28th, with the following results:

  • 19% open rate

  • 11.2% click through rate

  • Over $75,000 in revenue generated

case study

601 Leads With a Goal Value of $88,450 From 1 Email for Tourism Client

We mailed this email campaign on the 13th of March:

Email is delivering big time for our tourism client.

From 1 campaign we have driven 601 new sales leads with a value to the business of $88,450.

Email holds the 2nd place in marketing channels by volume of conversions (behind paid search) in this 2 month period, but it is by far the most efficient:

  • Email conversion rate: 56.50%

  • Site wide conversion rate: 18.33%

Best of all, the client is paying cents to mail out to thousands of users in their database!

case study

Automated Enrolment Email Process Saves 250+ Hours per Month in Labour Costs for Childcare Provider

Our client is a provider of boutique early learning with 16 centres around the country.

Using our custom developed Active Campaign CRM, we have automated their enrolment process:

  • Enquiries tracked back from source of marketing (Adwords, Facebook, SEO, etc.)

  • Book a Tour email process

  • Tour missed follow up email

  • Registration form email process

  • Enrolment form email process

  • Enrolment registered

This allowed us to map their enrolment funnel to give the business executives a clear view of their sales funnel and incoming enrolments.

Having automations and templates in place has conservatively saved each Centre 4 hours per week (4 x 16 centres x 4 weeks = 256 hours per month) in SAVED labour costs and increased productivity.

Automations drive the entire enrolment process

Email templates save centre managers hours of time each week

Lastly we built a proprietary data warehouse using Google Big Query to link online marketing campaigns with offline enrolments tracked through the CRM.

This gives a clear link from marketing to sales, and provides a Cost per Enquiry and Cost per Enrolment in real-time, with data filterable by Centre.

our 8-STEP process To DEVELOPING

A KILLER EMAIL NURTURE SEQUENCE

THAT DRIVES SALES

KNOW

1

Get new prospects to know your business

Introduce your company. Tell your story. Share your mission statement and vision.

LIKE

2

Get new prospects to like your business

People buy from people they like. Connect with prospects. Share stories. Agitate their problems. Give value with your best content. Show your process and personality.

TRUST

3

Get new prospects to trust your business

Research suggests that it takes up to 7 exposures before consumers develop trust with a company. Prove your expertise. Go into details. Share case studies, testimonials and customer success.

TRY

4

Make a low risk intro offer

Give your customer a way to try you out that’s very low risk. You could offer a sample or low priced product under $10. You could offer a free consultation or product demonstration. The goal here is to get them to invest cash or time to commit to the relationship.

BUY

5

Make your core offer

Sell in your core service. Fulfil the service. Delight new customers with a quality onboarding experience. Cover financial details they need to know.

REPEAT

6

Upsell and cross sell

Now that you’ve won a new customer and delivered your core service, it’s time to maximise your profit. Cross sell other products and services. Offer customer only sales. Upsell to high value offer. Enrol customers in a customer only newsletter.

REVIEW

7

Get positive reviews online

Use an automated process to request feedback from customers. Happy customers get asked to leave a review online, unhappy customers get asked for private feedback on how your team can improve.

REFER

8

Encourage customers to become active promoters

Review results with clients. Introduce partner offers. Ask for referrals.

We believe in helping businesses grow by delivering profitable digital marketing with four unique pillars of service:

Proven Data-Driven Strategy

With Transparent Service & Reporting

Tied to Client
Growth KPIs

All By a Responsive Team That Really Care

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WHERE DOES

EMAIL MARKETING

FIT INTO YOUR CUSTOMER ACQUISITION FUNNEL?

”Companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost”. “For every $1 spend on email marketing, the average ROI is $44.25” (Exact Target).

The purpose of Email Marketing is to assist in in sales generation, so it fits into the Make More Sales stage of your customer acquisition funnel:

1. plan to win

Digital Strategy

Sales Funnel Design

Analytics & Reporting

2. reach more people

Facebook Advertising

Google Adwords Advertising

Social Media Management

Search Engine Optimisation

Local Search Optimisation

3. drive more leads

Web Design & Development

Conversion Landing Pages

Conversion Rate Optimisation

Content Marketing

Lead Magnets

Reputation Management

4. make more sales

CRM & Marketing Automation

Email Marketing

Sales Copywriting

FREQUENTLY ASKED QUESTIONS

Q. Can your work with my existing email marketing platform?

A. Yes! We can build email marketing sequences in any CRM or marketing automation that you are using.

Q. Do you design and write copy for the emails?

A. Yes! We both write, design and setup emails ready for production.

Q. How often should I send out a newsletter?

A. At least monthly! Email remains to be the most efficient channel. And when it costs cents to mail out emails, you should be staying in front of your database regularly.

Q. Do you work with any niche?

A. Yes! We can create email marketing campaigns for any niche. We currently don’t take clients in any niches you would deem unethical, such as tobacco, violence or weapons, get rich quick schemes, etc.

Q. What if the topic I require is specialised?

A. One of three things can happen. 1) We reach out to our network of writers with experience in your specialised field. 2) We ask you to provide our team with specialised content 3) We interview you to capture your insights in your area of expertise.

Q. Why would I consider switching to a CRM like Active Campaign over say MailChimp?

A. We became a partner with Active Campaign because it handles BOTH marketing automation AND provides a sales CRM. It features marketing campaign attribution, an open API, and powerful features with an easy to use interface, at a cost efficient price. MailChimp on the other hand, is mostly just a marketing automation platform.

Q. What systems do your email templates / designs support?

A. We use industry best practice templates as the basis for our designs. As such, your emails will render in all modern email clients, and ond all devices.

Q. What do you need from me to get started?

We will ask you to complete a briefing document and / or attend a strategy call to brief our team on the objectives and strategy of your email marketing campaign.

Q. Will you integrate the my newsletter subscription into my website?

A. Yes, we can create an email newsletter subscription box for your website.

Q. I get an average of 20% email open rates is this ok?

A. Depends on the industry, list and type of email you are sending. We’d be happy to review your email newsletter performance and make recommendations.

Q. Are there different types of email sequences?

A. Here’s a list of the common types of email sequences we write:

  • Lead nurture sequence

  • Engagement sequence

  • Conversion sequence

  • Onboarding sequence

  • Abandoned cart sequence

  • Renewal sequence

  • Event sequence

  • Follow up sequence

  • Upsell / cross sell sequence

  • Review / feedback sequence

  • Referral sequence

Q. How many emails would I require for a typical nurture sequence?

A. It really depends on the sequence, but most start from 3 emails and go up from there.

Q. Are you emails optimised for mobile?

A. Yes! Every email will be optimised for mobile devices.

Q. How do you test the email templates?

A. We use testing platforms within our email marketing platforms to check across devices. Plus, the team send test emails and check on all devices. We can also send test emails to you for your approval before we go live!

Q. What’s the turnaround time?

A. It depends on the size of the email nurture sequence, however most sequences we can get written in 10 business days, then another 2-3 days for setting up the design and building them in your email marketing platform.

Q. Do I need to provide images or will you source them?

A. We can always source stock images, but real, authentic images from you and your team in action often produce a far better end result.

Q. What is your refund policy?

A. We do not offer refunds on email marketing campaigns. Our team puts in considerable work into the research, planning and strategy phase. You will be heavily consulted and have the opportunity to provide input before we ever put pen to paper. Our goal is to get it right the first time, however we offer unlimited revisions to ensure you are 100% happy (goodwill policy applying).

Q. Can you make the changes / improvements on the designs if needed?

A. Yes! We offer unlimited revisions to ensure you are 100% happy (goodwill policy applying).

Get a Proposal to

Propel Your Business Growth

We’ll analyse your digital capabilities
Spy on your competitors
And present you with a KPI driven growth plan
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We can only take on limited clients, so apply for a free proposal today.