Our digital growth guide to scaling your business fast.
What is their desired end state? What do they want to HAVE, FEEL, or how do they want to be SEEN by others. How aware of the core problem is your market? Do you need to educate first? This crucial understanding drives your entire funnel messaging.
Next, we offer a small piece of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt-in. This is your foot in the door. Your right to open a relationship with someone new and begin to build trust.
An INTRO offer is an irresistible super - low - ticket offer that exists ONLY to convert prospects into BUYERS. Your CORE offer delivers the main benefit of your product / service. Finally, RETURN offers maximise your profit.
Other Digital Agencies
Other Digital Agencies
We understand the problem solved and the benefit of each product or service you provide (noting their price points and promotional price points).
We map the value you deliver via a Before and After grid to help us understand your target audience at an intimate level.
We create a content plan that is used to drive traffic and enter prospects the sales funnel (social media posts, blog posts, guest blog posts, videos, etc.)
We map out the offers required at each stage of your Customer Value Optimisation journey: aware, engage, subscribe, convert, excite, ascend, advocate and promote.
We map out the messaging required for each stage of your Customer Value Optimisation journey: aware, engage, subscribe, convert, excite, ascend, advocate and promote.
We map out the landing pages required for each stage of your Customer Value Optimisation journey: aware, engage, subscribe, convert, excite, ascend, advocate and promote.
We map out the remarketing campaigns required for each stage of your Customer Value Optimisation journey: aware, engage, subscribe, convert, excite, ascend, advocate and promote.
We map out the email campaigns required for each stage of your Customer Value Optimisation journey: aware, engage, subscribe, convert, excite, ascend, advocate and promote.
We plug your business into our proprietary Growth Planning Model to identify the key stages of the funnel to spend time and resources on which will have the biggest impact on your growth.
“I would just like to say a massive THANK YOU for all your hard work to date! The last 6 months have been very hectic and your team have pulled off launching two websites, two CRMs and maintained our digital media strategy! Your customer service and communication is professional, prompt and also friendly and very helpful. Please spread the gratitude to your team for their amazing work and I look forward to continuing working with you all as we go from strength to strength!“
We used mix of Facebook, AdWords, Local SEO and Content marketing to drive awareness to each of their 3 programs nationally.
A new direct response website was designed, modeled off high converting landing pages to rapidly increase the conversion rate. We closed the conversion loop using remarketing on Facebook and Google, along with Content Marketing to engage with new parents.
To build the relationship with new enquires and drive enrolments we designed a multi-stage lead nurture sequence. This was supported with our preferred marketing automation CRM that gave individual centres the ability to track, manage and automate the onboarding process.
Brand building and awareness objectives:
124% increase in social media following
63% increase in Adwords Share of Voice
89% decrease in cost per enquiry via Google Adwords
96% increase in web pages ranked in Google’s top 100 listings
217% increase in monthly website sessions
Occupancy & enrolments objectives:
85% increase in overall monthly leads
106% increase in monthly enrolments
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
Content marketing drove 68.6% year-on-year growth in website visits:
8 of the top 20 viewed pages on site were blog posts
8 top blog posts drove 170,431 page views
810 enquiries from visits to the blog, with a conversion value of over A$700,000
Facebook Campaign Brings in 512 Leads at $8.94 Cost per Lead for Industrial Products Priced $2,000+:
Less than a $5k investment in ad spend yielded over 500 leads of products priced over $2000
Cost per Lead just 8.94
Conservative estimate of 7,545% Return on Ad Spend
Adwords Campaign Brings in 4,574 Leads at $10.86 Cost per Lead for Industrial Products Priced $2,000+:
Less than a $50k investment in Ad Spend yielded over 4,500 leads of products priced over $2000 (Est. ROI over $1,000,000 in revenue)
Cost per Lead just $10.86
Conservative estimate of 1,967% Return on Ad Spend
13,231 Ad Groups
11,950 Negative Keywords
29 Ad Extensions
Generate awareness of your business
If your target audience don’t know you, they can’t buy from you. This step changes that. Channels for this stage can include Digital Advertising, Search Marketing, Content Marketing, Social Media Marketing, Social Media Management and Sales Copywriting.
Begin engaging with your audience
Now your audience may know you, but do they like and trust you? Here’s where you begin conversing with your audience and developing the relationship. Channels for this stage can include Content Marketing, Social Media Marketing, Email Marketing, CRM & Marketing Automation and Social Media Management.
Build your list
If you don’t generate leads, chances are you’ll never get another opportunity to market to a visitor again. In this step you earn the permission to contact leads again in the future in exchange for an “ethical bribe,” such as free content, products or services that requires that the prospect give you their contact information. Channels for this stage can include Content Marketing, Lead Magnet Development, Landing Pages, Email Marketing, CRM & Marketing Automation, Digital Advertising, Social Media Management, Conversion Rate Optimisation and Sales Copywriting.
Make an intro offer to prospects
This is a critical stage in the Customer Journey and one that frustrates many business owners. The key to make an intro offer designed to give the new prospect tremendous value without forcing them to put too much "skin in the game." Channels for this stage can include Digital Advertising, Landing Pages, Content Marketing, Sales Copywriting, Email Marketing, CRM & Marketing Automation, Search Marketing.
Ensure your intro offer delivers value
Now that you’ve got a customer engaging (attend this webinar, buy this product, hire me for this service) you must engineer marketing that increases the chances that they will get value from their time / cash investment. This increases the chances they will ascend to your core offer. Channels for this stage can include Email Marketing, CRM & Marketing Automation, Content Marketing and Sales Copywriting.
Time to turn a profit
The Ascend stage of the Value Journey is when your customer will finally be ready to buy more and more often. If your business has a core offer, this is when you make that offer. Once your customer purchases that core offer, this is the when you present them with other relevant offers. Channels for this stage can include Email Marketing, CRM & Marketing Automation, Sales Copywriting, Digital Advertising, Landing Pages and Content Marketing.
Drive positive word of mouth
Now that you’ve won a new customer and delivered outstanding value, roll out marketing that intentionally generates more advocates and promoters of your business (testimonials and reviews). Channels for this stage can include Social Media Marketing, Email marketing, CRM & Marketing Automation and Reputation Management.
Finally, a customer has positively reviewed your business, let’s maximise the relationship and allow them to refer their friends and family who they know you can help. Channels for this stage can include Social Media Marketing, Email marketing and CRM & Marketing Automation.
The Customer Value Journey is the process every prospect goes through to become a new customer. It’s how strangers become buyers and, eventually, raving fans of your business.
The truth is that marketing today is not a one-step process. There are stages to the path to purchase and promotion. If you understand this process, you can intentionally engineer your business in such a way that it moves people predictably through these stages.
In other words, you'll no longer wonder if you'll be able to generate leads. You won't have to cross your fingers and hope for customers. When you have your Conversion Sales Funnel in place, even reviews and referrals will become automatic.
Sales Funnel Design
Analytics & Reporting
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
Local Search Optimisation
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
CRM & Marketing Automation
Q. How long does a sales funnel design take to develop?
A. We generally deliver a 12-Month Digital Strategy in 10 working days.
Q. Does this service include building our Sales Funnel?
A. No, this is a research and strategic planning deliverable which will give you a highly actionable plan for rolling out an effective sales funnel for your business. Everything from messaging, offers, landing pages, ad campaigns, email campaigns, sales pages, and technology requirements will be detailed, ready for you to build.
Q. How long until I see results?
A. Within 10 business days you will have a clear-cut plan for business growth using your new sales funnel. Then, it’s over to implementation, which can vary based on the assets which are required to be built.
Q. What businesses are not a good fit?
A. New startups without funding, e-commerce businesses that sell small price point items to name a couple. Typically we work with clients that have a revenue of $2M+ per year and a marketing budget of $3,000+ per month.
Q. Can your team build out the sales funnel you design for us?
A. Yes, we have a team of copywriters, digital strategists, conversion designers, Facebook Ad specialists, Adwords specialists, tracking and analytics experts who can quickly and affordably build out your sales funnel.
Q. Where does your sales funnel methodology come from?
A. We follow industry best practices and our team are constantly going through new certifications. We use a combination of the RACE Planning Framework, Digital Marketer’s Customer Value Journey Optimisation (we’re a DM partner agency), and our own internal proprietary models from over 10 years in the field.
Q. Will you work with our existing partners?
A. Yes we can work with existing partners to develop your sales funnel strategy. We have however found that it generally works best when one party is responsible end-to-end for your strategy execution.
Q. How do I measure ROI?
A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).