Hi, Meet the People that Put Your Business First

Let’s cut to the chase

We design and deliver lead generation strategies using a mix of paid media and inbound marketing to attract your ideal clients. You’ll love the results.

Our Team

  • Adam Wallace
    Adam WallaceFounder & Digital Marketing Strategist

    I have dedicated the last 7 years to help Australian businesses use paid traffic, content marketing and online sales funnels together to generate leads online. Our agency has grown to include a team of experts who have a range of experience, from working with some of Australia’s biggest brands, to doubling and even tripling our clients leads.

  • Paul Giannotti
    Paul GiannottiDigital Marketing Strategist

    10+ years experience in digital strategy and analytics roles in Australia and the UK. Previous PPC Search Strategist on PokerStars and Samsung accounts. Previous Research Manager and Digital Analyst at realestate.com.au. Trained direct response copywriter. Data driven marketer combining advertising, psychology and design.

    • Cassie Dong
      Cassie DongMarketing Solutions Architect

      Cassie has a Masters in Information Technology from Griffith University. She joined our team with exceptional technical capabilities in 2009, almost 6 years later digital marketing has been integrated with her DNA resulting in a blend of technical mastery, creative genius, analytical boffinry and physiological persuasion. The unsuspecting prospect has little hope but to take action on one of her campaigns. She is a marketing ninja that knows the fastest path to get great results.

    • Angela Pearse
      Angela PearseContent Editor & Strategist

      Angela has been managing and editing content for over ten years and has a master’s degree in English from The University of Auckland. Her background as a travel writer puts her in perfect stead to provide quality control and SEO for our team of bloggers. As well as content editing, she is also involved in content planning, social media posting and strategic research to monitor and continually improve SEO processes.

      • Liz Murray
        Liz MurrayCopywriter

        Liz can’t help but read and edit everything she sees–she’s even been known to correct errors while reading a book for pleasure. For the past 15 years, Liz has been creating content for organizations from art colleges and theatres to tech companies and corporate clients. She enjoys utilising her skills in all areas of communications from writing and editing to public relations and social media. This varied experience serves Liz well in allowing her to adapt and learn new skills, such as employing SEO keywords to make clients’ content shoot to the top of web searches.

        • Emma Wilson
          Emma WilsonCopywriter

          A Sydney-based copywriter with a Masters degree in Asian Studies and a Graduate Diploma of Education, Emma loves words and how they can dance across a page. A skiing nut with a ski blog (www.lifeloveandski.com), she loves the great outdoors and artfully mixing cocktails (almost as much as mixing words).

          Our once upon a time

          Content First is a Brisbane based online marketing agency that was founded by Adam Wallace in 2013. Constantly growing, we have evolved into lead generation specialists that create remarkable content tailored to the people that matter most – your existing and future customers.

          We work with you to understand your business and revenue goals, learning about how you help your best clients, then designing a marketing strategy powered by valuable content – designed to position your business as the best answer to solve their problems.

          But that’s not where our story started…

          The beginning – 2009

          Content First started life back in 2009 as an agency known as UntangleMyWeb, developing over 100 websites within the first 5 years of operation.  In demand around Australia, we taught, trained and presented on online and social media marketing strategies to thousands of forward thinking businesses across the country. Back then Facebook was brand new and businesses were skeptical when we initially suggested that they should embrace this new social channel that was being used by their teenagers.

          The big shift in our strategy – 2012

          Connecting with Australian businesses face to face is a rewarding experience and helped us grow our web design services. We saw a  pattern emerging, where businesses would see value in spending thousands of dollars on a quality website redevelopment, yet had no budget for ongoing marketing to promote their new website. These high quality websites were attracting only a fraction of the leads they were designed to convert.

          At the time we could see that grey hat SEO link schemes did not work or simply presented to much risk to continue. Quality content underpinned by a direct response website, combined with the right organic and paid promotional channels, such as Facebook, Google, Youtube & LinkedIn were the future of smart marketing strategies. Clients that invested in content marketing and paid promotion that delivers real value consistently saw excellent results,  including a  massive jump in their qualified leads.

          As you may have read, direct social media traffic is usually not a strong driver of direct sales, but SEO certainly is and social media positively influences SEO. This is the positive impact on rankings one of our lead generation strategies delivered for a happy client:

          The ROI speaks for itself. Our client could see first hand that every time they invested $1 in the right marketing strategy they could get $3, $5 or more back. They were essentially bullet proof from Google’s ongoing algorithm changes while rapidly creating a pool of timeless content assets that delivered more traffic with each passing month and their competitors simply could not keep pace.

          Content First is Born – 2013

          We came to realise that we were no longer in the web design business – we were in the strategic lead generation business. It was time to let go of our old UntangleMyWeb identity and Content First was born. Our new brand reflects our focus on creating marketing that delivers real value, by solving the problems of your target market as opposed to some thinly veiled sales pitch.

          We help position your business as the magician, creating a strategy that is designed to build relationships with your ideal prospects because we know that the stronger the relationship you have with your prospect, the higher your fees will tend to be. We do this by focusing on your prospects favorite subject – THEMSELVES! By solving their problems and addressing their needs your will be fielding leads that are already pre-framed with the true value you provide. At this point they are already sold and you simply need to close the deal.

          Experience what a real marketing strategy can do for your business by a Brisbane based lead generation agency that is not afraid to go beyond a one shot pony PPC campaign or questionable SEO tactics to deliver a true lead generation machine for your business backed by ongoing strategy advice and recommendations. Book a no obligation strategy call today to see if we are a good fit for your business.

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